Build a customer list at your barbershop without a sign-up form

The problem

You know your regulars by face, not by phone number. A sign-up form at the counter gets skipped when the shop is busy, and the few numbers you do collect sit in a notebook nobody opens.

Asking customers to download a loyalty app for a haircut is a harder sell still.

How NexStyle handles it

Turn on the membership card and the mirror tablet shows a Collect your visit QR after every paid sale. The customer scans it with their phone camera and enters their name, phone number and email once. Every later visit is a scan.

There is no app to download. The card is a web page they can add to their home screen, and it works in every branch of your salon. Each customer appears on your Customers page with their visits and what they spent.

Step by step

  1. Step 1: Turn on the membership card

    In the admin, open Customers. In the Membership card box, turn on QR on tablets. This is one switch for the whole salon.

    Tablets pick up the change within 5 minutes.

  2. Step 2: Take payment as usual

    The stylist finishes the service and takes payment. Once the sale is paid, the tablet shows the Collect your visit QR.

  3. Step 3: The customer scans it once

    The customer points their phone camera at the QR. The first time, they enter Full name, Phone number and Email, then tap Add this visit. That is all the counter has to wait for.

    Until they create a member PIN, the card shows their visit count only. They tap Create PIN to see your details, NexStyle emails them a link and a 6-digit code (valid for 10 minutes), and they open the link or type the code, then choose a 6-digit PIN. On a new phone they tap Enter PIN to view details. Visits keep counting with or without a PIN.

    Once the card is unlocked, they can add the rest under Your details: birthday (day and month, never the year), which is optional, and whether they want offers. Offers start switched off. Only customers who switch them on can get promotions from you.

  4. Step 4: Every later visit is a scan

    Next time, the customer scans the QR after paying and the visit is added to their card. Nothing to fill in. They can add the card to their phone's home screen to open it in one tap.

  5. Step 5: See who your customers are

    Customers lists everyone who holds a card, with their visits, lifetime value, last visit, last branch, last stylist and last service. Search by name or phone number, or filter by Last branch and Last visit.

Members belong to your salon, not to one branch, so a customer who visits two of your branches has one card with the visits from both.

Want to wish members a happy birthday? In Messages, switch on Birthday wishes under Automatic messages. It goes once a year, from 9 am on the day, to members who added their birthday and switched on offers.

You never see or reset a member's PIN. A member who forgets it taps Forgot PIN, gets a new link and code by email and sets a new one. After 5 wrong PINs the card locks for 15 minutes.

The customer list belongs to your salon. Customers can change their details or stop offers on their card, from the link in any message or by replying STOP, and can ask you to delete them.

Next: win back customers who haven't come in for two months.