Win back customers who haven't come in for two months
The problem
A regular stops coming in and you notice months later, if at all. By then they have a new barber. You would send them a message, but you do not know who they are or how to reach them.
How NexStyle handles it
The Customers page can list everyone with no visit in 60 days, with their last stylist, last branch and last service. The Messages page sends those who opted in to offers an SMS, WhatsApp message or email.
Messages go out through your salon's own Twilio and email accounts. NexStyle does not charge for messages: Twilio bills your Twilio account for each one.
Step by step
Step 1: Start collecting customers
You need a customer list first. Turn on the membership card so customers join by scanning a QR after they pay. See build a customer list without a sign-up form.
Step 2: See who has not been back
In the admin, open Customers. Set Last visit to No visit in 60+ days. Turn on Opted in to offers only to see who you can message.
Each row shows the customer's visits, lifetime value, last stylist and last service, so you can see who your best regulars were and what they came in for.
Step 3: Connect a way to send
Open Integrations. For SMS and WhatsApp, add your Twilio account in Twilio (SMS and WhatsApp). For email, add your own mail account in Email (SMTP). Use the test button on each card to check it works.
WhatsApp promotions need a message template approved by Meta. Until you have one, use SMS or email.
Step 4: Choose who gets the message
Open Messages and pick a Channel. Under Who gets it, choose No visit in the last and 60 days. With more than one branch, you can also pick a Branch of last visit.
The page shows how many customers will get it before you send.
Step 5: Write it and send
Write a short message with a reason to come back. Use Add {name} to greet each customer by name. Select Send to, which shows the number of customers, and confirm.
Messages can't be recalled once they go out. The campaign then shows in your history with how many were sent and how many failed.
Only customers who chose to get offers get messages. They can stop any time on their card, by replying STOP or from the link in a message, and NexStyle updates their choice for you.